Evaluation of our three tasks

I feel our three tasks compliment each other very well. They work both as a whole and as a stand-alone feature allowing the marketing campaign to look professional. The first of these, the poster, is designed to intrigue the audience into wanting to know more about the character and location in the poster and also features genre indicators that appeal to our target audience. It is in black & white allowing audiences to automatically notice that the film is going to be a dark film, it features red decals signifying danger or violence which is another genre indicator and also lends a clue to the narrative of the film, it also features the production company and distributor which also have a fanbase meaning the poster will appeal to all who like that particular companies previous ventures. The poster ties in well with the magazine front cover because it features the same character so adds notoriety to the film. It also works well with the trailer because it features the same dark shots so allows audiences to relate it with the poster. In the poster we wanted to only hint at the location and characters to allow the audience to learn the main setting and characters but not know the narrative or plot-twists. We chose to only show one character to allow audiences to be surprised when watching the trailer and being introduced to new characters.

Next in our marketing campaign is our magazine front cover, this features the same character from our poster who is now holding a knife. Again the font colour used on the front cover was red to signify the characters villainous tendencies and to attract readers with its eye-catching appearance. It ties in well with the poster because it features the same blood-red text which automatically allows audiences to relate it with the poster and build hype about it, it also features the location from the trailer allowing the audience a glimpse into the setting of the film allowing them to understand the narrative and characters better. We used the same character as the poster to not reveal too much about our film and also to add notoriety to this character, we did not want to give away anymore than this to allow the trailer to have added impact when seen by the audience.

last in our marketing campaign is our trailer. This was the main tool used to market the film and is the most revealing about the film. It features a montage of shots from the film allowing audiences a sneak-peek into the films location and characters and wets their appetite for the film. It features elements from the poster and magazine front cover allowing audiences to automatically relate to the characters and build on what they had learnt from the two previous marketing tools. We chose to show only one setting in our trailer to not give away anymore locations in the film that might hint at the narrative, we also chose to show more than one character that had previously been seen in the poster and magazine to introduce the heros in a different light than that of the villain in the poster and magazine; therefore showing them in a different light to the villain.

Overall I feel the marketing campaign was a success. It allowed the audience an insight into the film as well as teasing the audience into wanting to know more about the film and its characters.