The teaser trailer begins with a group of people on screen with the title written over the top saying ‘In sep 2009 a screening was held in Hollywood, CA’ Its shown as if it’s a hand held camera. This then goes onto inside the cinema; again it’s shown handheld making it look like a home video. Paramount is shown as if you were at the back of the cinema with the audience in the foreground in front of you. This makes you feel like you are in the cinema with them about to witness what they are about to see. Again this shot is used showing the actual film, it flashes back to the audience in night vision to see what there reaction was.
The shots then sequence between the shots inside the house, the audience watching and the clip still being shown and the other being the audience’s reaction. When the audience are shown screaming this gives the impression that it really is terrifying making the people that are horror fanatics, want to go and see the film. It also shows couples in screening together with there arms round each other giving the impression that couples can go see this because it’s the norm to do.
Titles come up from newspapers and magazines saying quotes on what they thought about the film. Good quotes incise people to want to view the film. This switches between shots from the film and quotes. The non diagetic music over the top is at the passé of a heart making it feel nerve-racking it also is very eerie making it feel more terrifying.
Another title sequence is it saying ‘Experience it for yourself’. This shows as if its actually talking to you making you want to be apart of this. At the end of the sequence it has paranormal activity in big bold letters which is flickering. Again this effect was used in the other clips so hopefully we can use this in our film. It shows as if a light/television is flickering on and off and somehow this relates to horror films.
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