Target audience

For our final piece we had an idea of the target audience from the beginning.
Considering the film was made by four 17 year olds we decided that the film would have to be set around a 15 rating, this allowed us to use violent scenes and allowed the option for swearing which we decided wasnt neccesary in our opening sequence.
The result of this decision meant that the target audience could be from the ages of 15 onwards, mainly a male audience considering the gangster theme and use of guns.
After studying audiences in lessons it would also be apparent that due to its london setting and general brit/gangster theme, it would probably not be well received in America so the main target of our fiolm would be in Britain itself if it was to follow films like Lock stock and layer cake.