The marketing campaign : Evaluation

Overall i think that all three tasks complement each other very well. The main objective of all three tasks is to make audiences aware of the genre and keep them inticed about film.

How we linked them together:

• The main thing the audience want to know about a horror film is who the killer is and why he/she is doing it, this is what makes a horror film. The poster, magazine front cover and trailer all show the villain of the film to the audience but the face is left a mystery. Black clothing is used in all three tasks to indicate the villain, which indicates darkness, which symbolises evil.

• The magazine front cover and the trailer show the villain holding a kitchen knife as his primary weapon, this is because most of the shots of the villain in the trailer are inside the house and so is the shot of the magazine front cover, both using an indoor weapon. The shot of the villain in the poster is of the villain holding an axe, this is an outdoor weapon. This tells the audience that the villain is very dangerous and will use what ever weapon he/she can get hold of.

• The magazine front cover, trailer and poster all indicate to the audience the main location of the film. The magazine front cover is of the villain in the house, the poster is of the villain standing in the garden looking at the house in the background and the trailers only location is the house. This tells the audience that the main location is going to be a house.

Something we could improve on was using the same font for the title in each of the tasks. We used different fonts for each task which makes the overall campaign look slightly unprofessional. Having the same title font for all three tasks would make it look professional as well as putting a stronger image in the audiences head. All three tasks would be advertised in different places and having the same title font would make audiences remember after seeing a trailer, that this is a poster of that film.

What we could improve on : Evaluation

I have done a survey out of 20 people to find out other peoples opinion on what we could improve on our trailer.

From the survey i found out that the props was the main thing that other people thought we could improve on. In my opinion i think we used the correct clothing to match the correct characters, making audiences aware of the goody and bady, we used weapons for the villain to indicate to audiences that this person is a villain and finally a normal house background props. The normal background props was probably the thing that let us down as in our film, the couple move to a new home and the house they moved in had lots of furniture already. Clearing a house a 5 would be a bit difficult so moving things out the house to make it more effective would have been impossible. If we had a bigger budget we could have rented a house that had nothing apart from the main things needed when moving to a new house.

lighting evaluation

Lighting Evaluation

When deciding what lighting to use we all made a group decision to make it as spooky as possible. We made this happen by having as much dark lighting as possible. Here are some of the possible shots we could have done or we did use.

This is a shot of a corridor. The light used is a dark/ dimmed lighting. This gives the effect of a dark and Erie room.

The red lighting also gives the effect of death and blood. We did not use this lighting as it is very costly. However by using this, this would create a better atmosphere for our audience by giving it a clear genre.





Spotlights are a good way of representing the horror genre. This is because of it is highlighting something of importance. However by not knowing whats beyond the light is what makes is a scary lighting effect.

The moon. The moon is a natural lighting, but because of it only been showing at night gives the effect of darkness. Some people believe the resemblance of day to night is extraordinary because they think that everything evil happens at night. This is why we used this effect of having the moon.

This shot is of a candle. We used a candle in our film so to create a creepy atmosphere. By using a candle it gives the impression of 'whats beyond the light'. Having this would mean that people are scared landing us in a typical horror film.

Using a typical candle it naturally flickers so this creates an even more creepy atmosphere as it can go completely dark.

Animatics for trailer shots : Research & Planning

This is a short video using a piece of editing software to show the range of shots we used. We may not have used all of these shots but it shows what we thought we could use. This animatic which I created also shows some shots which we did include in the trailer. It shows the ideas of the storyboards into a visual video which is clearer to see. Finally it helped to decide what scenes and locations of the house to include and not to include.

Evaluation of our three tasks

I feel our three tasks compliment each other very well. They work both as a whole and as a stand-alone feature allowing the marketing campaign to look professional. The first of these, the poster, is designed to intrigue the audience into wanting to know more about the character and location in the poster and also features genre indicators that appeal to our target audience. It is in black & white allowing audiences to automatically notice that the film is going to be a dark film, it features red decals signifying danger or violence which is another genre indicator and also lends a clue to the narrative of the film, it also features the production company and distributor which also have a fanbase meaning the poster will appeal to all who like that particular companies previous ventures. The poster ties in well with the magazine front cover because it features the same character so adds notoriety to the film. It also works well with the trailer because it features the same dark shots so allows audiences to relate it with the poster. In the poster we wanted to only hint at the location and characters to allow the audience to learn the main setting and characters but not know the narrative or plot-twists. We chose to only show one character to allow audiences to be surprised when watching the trailer and being introduced to new characters.

Next in our marketing campaign is our magazine front cover, this features the same character from our poster who is now holding a knife. Again the font colour used on the front cover was red to signify the characters villainous tendencies and to attract readers with its eye-catching appearance. It ties in well with the poster because it features the same blood-red text which automatically allows audiences to relate it with the poster and build hype about it, it also features the location from the trailer allowing the audience a glimpse into the setting of the film allowing them to understand the narrative and characters better. We used the same character as the poster to not reveal too much about our film and also to add notoriety to this character, we did not want to give away anymore than this to allow the trailer to have added impact when seen by the audience.

last in our marketing campaign is our trailer. This was the main tool used to market the film and is the most revealing about the film. It features a montage of shots from the film allowing audiences a sneak-peek into the films location and characters and wets their appetite for the film. It features elements from the poster and magazine front cover allowing audiences to automatically relate to the characters and build on what they had learnt from the two previous marketing tools. We chose to show only one setting in our trailer to not give away anymore locations in the film that might hint at the narrative, we also chose to show more than one character that had previously been seen in the poster and magazine to introduce the heros in a different light than that of the villain in the poster and magazine; therefore showing them in a different light to the villain.

Overall I feel the marketing campaign was a success. It allowed the audience an insight into the film as well as teasing the audience into wanting to know more about the film and its characters.

Audience feedback of poster & magazine cover

I asked 20 people their opinions on our poster and magazine cover and what we could improve on:
This is their opinion on our poster: The main area the audience thought was good was the image itself, we had several pictures to choose from and decided this was the one because the light was right. The audience also felt that it was realistic and this was rewarding because we wanted to make it as authentic as possible. Colour was also a favourite of the audience, we wanted to go for a horror-style look so made it black & white with red decals to signify violence to indicate genre. The audience felt the tagline and credits were lacking compared to the high standards of the rest of the poster which were the last two aspects of the poster to be made so had to fit around the existing poster therefore were not quite up to standards with the rest of the poster.

here is what they thought of the magazine front cover:


The main positive I received about our magazine front cover was that the colours worked well together. They also felt that the titles were realistic and added authenticity to the cover. Image, fonts and it's realism were also positively commented on. This all amalgamated into an informing and eye-catching magazine cover that attracted readers attention.

Audience response - Evaluation

We showed our trailer to a group of our peers for them to assess and evaluate (From 0.00 - 3.52):



Our audience said our trailer: built tension well however it was too slow, they also commented on our use of pure white font in juxtapose to blood red font insinuating voilence, and said that the use of location worked well to make the main character feel isolated and lonely making it relatable.